Tomorrow’s marketing is ‘big data marketing’ 

A completely new player has entered the local, fast-growing Big Data and web analytics market. Recently, Valkea Media introduced Viewell – innovative software for optimizing and reporting content on social media. WBJ asked its experts about merging Big Data with marketing and new services for client...

The Facebook generation in Poland 

It is sometimes said that for a 30-year-old, going out without a smartphone is like going out without your wallet – you can get by, but it’s awkward not to be able to pay for yourself. For a 22-year-old it feels like going out without your shoes, you can’t stop feeling uncomfortable and wishing you ...

Where roads meet 

A few years have passed since Amazon opened its first logistics centers in Poland, which cost a whopping PLN 3 billion. The e-commerce giant’s decision was not a one-off deal but it seems to have put Poland permanently on Europe’s logistics map 

Mobica leases more space in UBP complex in Łódź

IT solutions provider Mobica has leased an additional 800 sqm of office space in building ‘A’ of the University Business Park (UBP) complex in Łódź. The tenant, who was represented by JLL in the negotiations process, will now occupy a total of 2,800 sqm in the building. Located in the do...

Buy smart, get smart

Poland is already producing a quarter of Europe’s household appliances, and the industry is going from strength to strength. There are challenges ahead, but with challenges come great opportunities. Can Poland become the “Silicon Valley” of home appliances?