Ad market to grow by 2.3% in 2018 – report

Media house ZenithOptimedia expects Poland’s advertising market to grow by 2.3 percent to PLN 7.23 billion in 2018, increasing its previous forecast of 1.9 percent growth. The growth will be fueled by major sporting events such as the Winter Olympic Games in PyeongChang and the FIFA World Cup tournament in Russia. According to the report,…

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