Ad market to grow by 4.2% in 2019 – report

Media house ZenithOptimedia expects Poland’s advertising market to grow by 4.2 percent y/y to PLN 7.91 billion in 2019, for 2018, the company forecasted a 2.3 percent growth. “Despite the anticipated decline in economic growth and the slowing of the pace of household spending, positive consumer moods remain. This allows us to believe that the…

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