Piotr Prajsnar_51_preview

Scouring the web

100 milliseconds is not a lot of time, yet that is how long an auction for an advertising spot takes. With big data analytics, advertisers no longer have to choose randomly which spots to bid for. And as many examples show, intuition can be flawed: if you want to sell men’s deodorant, don’t advertis...

Challenges vs. opportunities

With historically low unemployment, employers are hard pressed to find the talent they need. Not only do they have to use innovative candidate-sourcing techniques, but they should also pay more attention to employer branding and increasing employee loyalty. Which industries are facing the biggest ta...
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How to milk the Big Data cow?

Every marketer wishes they knew more about their clients. Data analytics in marketing is no longer just an added value or competitive advantage. It is becoming a do-or-die thing for all B2C companies in all of their marketing efforts. What are the current trends in monetizing big data?
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Giants join the omnichannel race

The Polish e-commerce market has been growing at double-digit pace for years and the number of online shoppers is growing steadily. Some of Poland’s top retailers, who have thus far not been able to reap the benefits of the digital channel, are quickly making up for lost time. Fashion retailer LPP a...
MOMU web

From the top table

Hailed as one of Poland’s top restaurateurs, Marcin Wachowicz has created a string of successful projects that are defined by their sense of energy and buzz. This issue he joins the WBJ to talks about the trials and tribulations of this cut-throat industry
Image : shutterstock

There’s always room for more tech in finance

In Poland, it is banks, not just start-ups that spearhead the FinTech revolution. They have strived to remain at the cutting edge for two decades now. With the introduction of the PSD2 directive, they may face some competition from start-ups, but some are already prepared for the changes and others ...

Polish FinTech market worth PLN 3.6 bln – Deloitte

The FinTech market is worth some €2.2 billion in Central and Eastern Europe, with Poland accounting for PLN 860 million (PLN 3.6 billion) of that sum, according to a report prepared by Deloitte. Poland is the leader of the FinTech business in CEE, however, venture capital investments constitute a me...

Locked content Hutchinson opens PLN 160 mln plant in Zawada

Hutchinson has officially opened its new production plant located in Zawada near Dębica, eastern Poland, the Ministry of Development informed. The investment cost PLN 160 million. “The plant in Zawada will produce mainly gaskets for airplanes and passenger cars. The state-of-the-art facility, ...

Locked content Vantage buys plot in Wrocław to build 300 apartments

Developer Vantage Development concluded a preliminary purchase agreement of the perpetual usufruct rights to the property located in Wrocław’s Stabłowice district. It consists of about 2.3 hectares of built-up areas for a total price of PLN 8.75 million, Vantage said. The sales agreement shoul...