Know thy client

The scenario where you get an ad on your mobile, research the brand online and then buy the shoes at the mall is becoming increasingly common. Omnichannel is more than something to just make shopping easier and more fun. Collecting as much information about your client as possible and combining diff...

No44 luxury long-term rental apartments now available in Warsaw

Investor Catella Real Estate has recently launched its luxury rental service in the iconic Złota 44 residential skyscraper in downtown Warsaw. On offer are a total of 72 No44-branded apartments located on nine full floors of the tower, sized from 57 sqm to 218 sqm and available in three different fu...

Scouring the web

100 milliseconds is not a lot of time, yet that is how long an auction for an advertising spot takes. With big data analytics, advertisers no longer have to choose randomly which spots to bid for. And as many examples show, intuition can be flawed: if you want to sell men’s deodorant, don’t advertis...

Challenges vs. opportunities

With historically low unemployment, employers are hard pressed to find the talent they need. Not only do they have to use innovative candidate-sourcing techniques, but they should also pay more attention to employer branding and increasing employee loyalty. Which industries are facing the biggest ta...

How to milk the Big Data cow?

Every marketer wishes they knew more about their clients. Data analytics in marketing is no longer just an added value or competitive advantage. It is becoming a do-or-die thing for all B2C companies in all of their marketing efforts. What are the current trends in monetizing big data?

Giants join the omnichannel race

The Polish e-commerce market has been growing at double-digit pace for years and the number of online shoppers is growing steadily. Some of Poland’s top retailers, who have thus far not been able to reap the benefits of the digital channel, are quickly making up for lost time. Fashion retailer LPP a...

From the top table

Hailed as one of Poland’s top restaurateurs, Marcin Wachowicz has created a string of successful projects that are defined by their sense of energy and buzz. This issue he joins the WBJ to talks about the trials and tribulations of this cut-throat industry

Here for the long haul

The automotive industry is one of Poland’s top export sectors and also the second most popular industry for foreign investors. French firms have been present in Poland since the early transformation and new ones keep coming to invest in the country’s automotive potential. Meanwhile, a labor shortage...

9 best techniques to motivate your employees!

A manager, if you were to condense his job down to one phrase, must get results. To do this he needs to convince his team to take action—and for the team to be convinced, it needs motivation. Modern, implementable psychology gives us simple and effective motivational techniques which will help you t...