WOMEN IN LEADERSHIP: Strength and humility

Being a woman in real estate is not necessarily a disadvantage. What matters more than stereotypes is the resolve and determination to achieve your goals. Karolina Kaim, CEO of Tacit Development, has been involved in premium real estate her whole life. Having created several major real estate enterp...

WOMEN IN LEADERSHIP: Where are the female leaders?

Statistically, women in Poland are better educated than men. They can also boast highly developed soft skills. But there is still much work to be done on the equality of women and men in the labor market as there is a significant difference between the amount of men and women leaders. What’s more, e...

Know thy client

The scenario where you get an ad on your mobile, research the brand online and then buy the shoes at the mall is becoming increasingly common. Omnichannel is more than something to just make shopping easier and more fun. Collecting as much information about your client as possible and combining diff...

No44 luxury long-term rental apartments now available in Warsaw

Investor Catella Real Estate has recently launched its luxury rental service in the iconic Złota 44 residential skyscraper in downtown Warsaw. On offer are a total of 72 No44-branded apartments located on nine full floors of the tower, sized from 57 sqm to 218 sqm and available in three different fu...

Scouring the web

100 milliseconds is not a lot of time, yet that is how long an auction for an advertising spot takes. With big data analytics, advertisers no longer have to choose randomly which spots to bid for. And as many examples show, intuition can be flawed: if you want to sell men’s deodorant, don’t advertis...

Challenges vs. opportunities

With historically low unemployment, employers are hard pressed to find the talent they need. Not only do they have to use innovative candidate-sourcing techniques, but they should also pay more attention to employer branding and increasing employee loyalty. Which industries are facing the biggest ta...

How to milk the Big Data cow?

Every marketer wishes they knew more about their clients. Data analytics in marketing is no longer just an added value or competitive advantage. It is becoming a do-or-die thing for all B2C companies in all of their marketing efforts. What are the current trends in monetizing big data?