Customer loyalty can be gained at the press of a button
Polish-made brands have evolved on the world market. The few original exports like Krakus Polish Ham and Prince Polo, have been overshadowed by new and innovative goods
Instead of developing their careers in multinational corporations, two high school friends decided to start their own business. They chose to launch a chocolate factory
Poland’s richest man Jan Kulczyk, talks to WBJ Observer about his business plans for the future, his investments in Africa, Europe’s economic perspectives and what advice he would give foreign entrepreneurs who want to invest in Poland
As Poles get ready to vote in the European Parliament elections this month, it seems a good time to ask how the country has benefited from membership in the European Union
Despite the huge amounts of money spent on Polish roads over the past few years, the country’s high-speed road infrastructure is still patchy at best, although the new EU budget for 2014-2020 promises to change this
Oksana Zharkova, head of Avon in Poland, the Baltic states and Finland, talks about a company famous for its print catalogs is surviving in the digital age, how women make decisions on which cosmetics to buy and how the beauty industry has changed in Poland and around the world over the years
People desperately want to know whether technology and machines are going to take work away from them – but this question should be reversed: Who will work in the Digital Age, the world of Work 2.0?
Poland has long enjoyed its position as the top outsourcing destination in Europe. Where is the BPO sector headed now and can it drive growth in emerging office markets?
Interview by Ewa Boniecka