Poland’s luxury second homes

As the summer vacation season arrives, we take a look at new luxury second homes in some of Poland’s major seaside and mountain resorts. According to Marlena Kosiura, an expert from InwestycjewKurortach.pl, an industry website, Poland still lacks classic luxury second-home villas that can be found i...

Tomorrow’s marketing is ‘big data marketing’ 

A completely new player has entered the local, fast-growing Big Data and web analytics market. Recently, Valkea Media introduced Viewell – innovative software for optimizing and reporting content on social media. WBJ asked its experts about merging Big Data with marketing and new services for client...

The Facebook generation in Poland 

It is sometimes said that for a 30-year-old, going out without a smartphone is like going out without your wallet – you can get by, but it’s awkward not to be able to pay for yourself. For a 22-year-old it feels like going out without your shoes, you can’t stop feeling uncomfortable and wishing you ...

Where roads meet 

A few years have passed since Amazon opened its first logistics centers in Poland, which cost a whopping PLN 3 billion. The e-commerce giant’s decision was not a one-off deal but it seems to have put Poland permanently on Europe’s logistics map 

Buy smart, get smart

Poland is already producing a quarter of Europe’s household appliances, and the industry is going from strength to strength. There are challenges ahead, but with challenges come great opportunities. Can Poland become the “Silicon Valley” of home appliances?

Bridging the skill gap

WBJ asked Alain Dehaze, CEO of The Adecco Group, about the causes of youth unemployment in Poland, despite the record low rates and the challenges the job market will have to face in the future

The digital era

WBJ talks to Juan Maria Porcar, the VP and Head of Eastern Europe, Russia & CIS and Africa at Fujitsu, about the digital age

Big data getting deeper

Building a truly intelligent machine has been the holy grail of computer science since its very beginning. One of the first ideas of how to achieve this, born not long after the dawn of artificial intelligence itself, was to simulate a human brain. Modelling the network of brain neurons has led to a...

Addressing a market niche

There is demand for modern office space from small and medium-sized enterprises in Warsaw and the needs of those tenants should properly be addressed, says Joanna Schönthaler, the CEO at Park Avenue, the developer of the eponymous office project in the center of the city