According to Wirtualnemedia.pl, e-advertising value will surpass television adverts by 2018. IAB Polska predicts that social media, mobile and video communication will gain in importance. IAB Polska is an internet industry employers’ association.
E-advertisting is to grow at a rate of 5.3 to 7.8 percent to a value of PLN 2.7 billion in 2015. A second forecast predicts an even higher rate of growth. E-advertising will also take over the advertising share of other media channels. It should account for 25 percent of advertising in 2015.
Industries that are the most active in e-advertising are: the automobile industry (18.4 percent), finance (12.6 percent), trade (9.4 percent) and real estate (8 percent).