Allegro and mBank have established a strategic partnership, according to which the auction portal will attract new customers for the lender, Puls Biznesu daily reported.
A new offer available for Allegro users will be dedicated to individual clients as well as to representatives of small business who may be potential owners of mBank bank accounts.
“The deal with Allegro is a new kind of a strategic cooperation which does not engage the partner in the banking processes,” Cezary Kocik, the head of retail banking at mBank said.
There will be advertising banners located in different spots on the website as well as in the mailing and newsletter.
It was not said what benefits Allegro will get from the alliance.