American on-demand Internet streaming media provider Netflix had 337,000 real users and 2.74 million views in Poland in January, the month it was launched, according to gemiusAudience data for wirtualnemedia.pl.
The following months weren’t as good. In February, Netflix recorded a decline in the number of real users to 73,000 and the number of views fell to 619,600. March saw an improvement, with 160,600 users and 959,800 views.
Netflix was launched in Poland on January 6. The offer for Polish viewers starts from €7.99 (roughly PLN 35).