POLAGRA FOOD Fairs for the first time in May

 

The POLAGRA FOOD International Trade Fair for Food in Poznań for years has been associated with the period of saying goodbye to summer. This year, the event will be held in mid spring, on 8-10 May.

The Polagra Food Fair in Poznań is for the food and catering industry an opportunity to get acquainted with the latest trends in the food industry, as well as the promotion of the Polish economy aimed at foreign markets. This year’s exhibition will be created by nearly 170 exhibitors from 18 countries. The show will be complemented by an extensive portfolio of training sessions and lectures.

Kiwi vinegar and other surprising flavours
Every year, the Polagra Food Fair lets the visitors discover new flavours. This year’s exhibition will feature, among other things, the products by Polish dairy industry and meat sector companies, fruit and vegetable processing enterprises and the manufacturers of confectionery products, tea, beverages, spices and dried fruit and nuts. It should be emphasized that in addition to products well-known from shop shelves in new flavour variants, there will be many new ones exhibited at the stands.

Lactose-free cheese, BIO, and non-GMO products are the trends that will be easily noticeable during this year’s exhibition. There will be also gluten-free products present. Special attention should be paid to the products awarded the MTP Gold Medal – this award, confirming product quality and innovation, was presented to 11 products this year.

Moreover, the presentations by foreign food producers promise to be extremely interesting. The offer will be exhibited by companies representing e.g. Belgium, Bulgaria, China, France, Spain, South Korea, Lithuania, Macedonia, Germany, Sri Lanka, Switzerland, Ukraine, Hungary and Italy. Gourmets will have an opportunity to see the range of products of the French Domaine de Béquignol company manufacturing pralines and chocolates and operating since 1972, specializing in the production of exquisite chocolates. At the stand of the Jorge Group, in turn, one will be able to taste Spanish hams. An interesting product, namely balsamic vinegar made from kiwi from the Italian Region of Lazio, will be brought to the Fair by its Italian manufacturer. Moreover, you will also find Chinese alcohols, aromatic tea from China and Sri Lanka and many other unique products at the Fair.

Pro-export campaign
Polagra Food Fair is an event designed to stimulate the exports of Polish food. Therefore, in addition to Polish entrepreneurs – owners of wholesale companies and grocery stores, or traders representing chain stores – also the representatives of the management of large groups of wholesalers and supermarkets, and importers and distributors of food products from abroad are all invited to participate in the Fair.

‘It is with them in mind that we have prepared the Hosted Buyers Programme that combines the export needs reported by Polish producers and foreign markets demand, and at the same time allows you to visit the Fair in a comfortable way, being taken care of by dedicated attendants,’ explains Edyta Bonin-Kanikowska, Project Director.

As part of the above mentioned programme, Polagra Food will be attended by the representatives of the food industry from e.g. Tajikistan, Great Britain, Georgia, Kaliningrad, Greece, Romania, Azerbaijan. Also the traders from the Bidfood company announced their presence at the Fair – the company is the largest food wholesaler operating on the retail and HoReCa market in the Czech Republic – as well as the Ukrainian Evrotek firm – a group bringing together four retail chains operating in Ukraine, ranging from large supermarkets, through minimarkets, to convenience stores.

Maximum knowledge about the market
A new feature at this year’s Fair will be an open training area located in Hall 7. On the stage, you will see industry experts who will address a number of topics dedicated to both food manufacturers and distributors, regarding e.g. production optimization, requirements related to product labelling, purchasing practices of contemporary buyers or building strong private label brands. ‘Our intention is to make Polagra Food Fair not only an exhibition, but also a place of transferring knowledge exchanging experience. Therefore, this year we initiate our knowledge zone as part of the exhibition, and we open it to the needs of our guests,’ informs Edyta Bonin-Kanikowska.

In addition to lectures and training courses, during Polagra Food also matchmaking meetings with Belgian producers of pork and beef will be held, organized by VLAM Belgian Meat Office, with the participation of Flanders Investment & Trade. The tradition of the Fair is also a Butchery – Cured Meat Processing – Cookery Forum, organized by the Association of Butchers, Cured Meat Manufacturers and Cooks of the Republic of Poland. The Forum is aimed at identifying the latest trends and development directions in the industry. This year, the Association and relatedorganizations from around the country are planning to organize, as part of the Forum, culinary workshops for Culinary Arts Schools and conferences which will become part of the promotion of technical quality, showing that the industry achievements are an excellent foundation for modern operations – in terms of technology, organization of work and vocational training.

For more information about the Fair visit: www.polagra-food.pl.

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