Poland national football team worth PLN 570 mln

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The Poland national football team is worth more than PLN 570 million, in terms of all the publications on the internet in 2015, an Arskom Group and Pentagon Research report has indicated.

According to the report, the most ‘media players’ are Robert Lewandowski (online publications valued at up to PLN 105 million) and Grzegorz Krychowiak (PLN 45 million).

Arskom Group is a Polish sports marketing agency. Pentagon Research is a specialist company investigating the effectiveness of sponsorship of sports and cultural events, and providing advisory services in the field of sponsorship and product placement.

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