Polish video game Dying Light ‘My Apocalypse’ edition includes a house

Image : Techland
Polish video game giant Techland announced their new edition of the game Dying Light comes with a ‘real’ zombie proof shelter, a round trip to Wrocław, night vision goggles and yes, adult diapers. All this for a whopping £250,000 (PLN 1,420,631) on February 27 (in the UK only)
by Santiago de la Presilla
Techland is known for its PR stunts, previously offering a ‘hand painted figurine’ that looked like this for their Dead Island Riptide game, which ended with a classic Twitter apology by the game’s publisher Deep Silver.
When they published this absurd edition on the Dying Light Facebook page, one of fans commented: “I thought this was a joke”, then Facebook page admin responded with: “No, it’s real.”
dyinglight
According to Game.co.uk gaming retail website the offer includes:
  • Custom built Dying Light Zombie Home by Tiger Log Cabins
  • Zombie avoidance parkour lessons with Ampisound, the team behind the internet smash Dying Light Parkour POV video
  • Be The Zombie match with devs where you win so you can brag to your friends how “leet” you are
  • Trip to Techland in Wroclaw, Poland, to meet the dev team and party with Steve the Zombie Consultant
  • Your face skinned onto your Night Hunter character model
  • Dying Light branded night vision goggles + adult diapers for the night portions of the game
  • An Xbox One console
  • x4 signed Steelbox editions of Dying Light
  • x2 Top of the line Razer Tiamat headphones
  • Human sized Volatile figurine to use as a deterrent on human raiders
As ludicrous as this one time offer sounds, the game’s publishing company is also known for the way they try to make it into the headlines, whilst also mocking the gaming industry on their increase of special editions in the past years. In 2013 with the release of their Saints Row IV game, they offered a  “Ludicrous $1 million ‘Saints Row IV’ special edition includes Lamborghini, plastic surgery, and trip to space” reported Vox’s owned network The Verge.
Whether this Dying Light offer is real or not, the company is sure taking a risk since there are people out there who might take them for their offer, and sometimes a Twitter apology is just not enough.
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