PwC: Media & entertainment market up to PLN 42 bln by 2020

Poland’s media and entertainment sector is expected to grow to $10.8 billion (approx. PLN 41.8 billion) in 2020 from $9.2 billion (PLN 35.6 billion) in 2015, according to PwC’s Global entertainment and media outlook 2016-2020. Online advertising will be the fastest growing segment, expanding by 11.2 percent y/y to $1.2 billion (PLN 4.6 billion) in 2020. The TV and…

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