Supply of new retail space to increase by 27% y/y in 2018 – CBRE

CBRE estimates that approximately 460,000 sqm of new retail space will be commissioned in Poland in 2018, or 27 percent more than last year.

CBRE experts have identified five important trends: shopping malls as social centers; convenient shopping in small spaces; renovation and modernization; multifunctional projects; and “showrooming” and “webrooming.” Customers often visit stationary stores to try out a product and then purchase on the internet (showrooming). On the other hand, sellers, through personalized customer service, try to encourage customers to make a purchase in their traditional store (webrooming) after seeing the product online.

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