Locked content Ad market to grow by 2.3% in 2018 – report

Media house ZenithOptimedia expects Poland’s advertising market to grow by 2.3 percent to PLN 7.23 billion in 2018, increasing its previous forecast of 1.9 percent growth. The growth will be fueled by major sporting events such as the Winter Olympic Games in PyeongChang and the FIFA World Cup ...

Locked content Ad market to grow by 4% in 2018 – report

The Polish advertisement market should grow by some 4 percent this year, compared to 1.5 percent growth forecast for 2017, according to report compiled by Haitong Bank. “The growth will be driven by two factors: at least 5 percent increase in ad rates by TV stations and, creating a common standard f...

Locked content Poland’s ad market rose by 3.2% in Q1

Poland’s advertising market grew by 3.2 percent y/y to PLN 1.72 billion in Q1 2016, media agency Starcom Mediavest Group said in a statement. The radio segment became the fastest growing in Q1, with a recorded increase of 8.2 percent y/y. The internet ad market grew by 7.3 percent, whereas out...

Locked content Poland’s ad market to grow by 3.5% in 2016

Media house ZenithOptimedia expects Poland’s advertising market to grow by 3.5 percent – up to PLN 6.96 billion in 2016. According to the report, the online ad segment will grow by 11.5 percent, while TV and radio ad markets will increase by 2.9 and 4.8 percent respectively. Cinema adver...

Locked content Poland’s ad market to grow by 3.2% in 2016

Poland’s net advertising is to grow by 3.2 percent in 2016, reaching a total of PLN 6.94 bln, with the fastest pace of growth expected in online advertising, ZenithOptimedia said in a report. The TV ad market may grow by some 2.6 percent next year after the expected growth of 2.9 percent in 20...