Locked content Polish advertising market on upward trend

The internet advertising market in Poland is growing steadily and there is a positive outlook in the sector. This is according to the president of WP Group Jacek Świderski. In his opinion, the entire advertising market is on an upward trend, and the second quarter indications are already confirming ...

Locked content Online ad market grows 7.7% y/y in Q3 – PwC

Online advertising spending in Poland increased by 7.7 percent y/y in the first six months of 2017, reaching PLN 1.858 billion, according to a study conducted by PwC for industry association IAB Polska. The industries with the highest share in online advertising market were retail (18 percent), auto...

Locked content Poles use ad blocking software the most

According to a report compiled by Onudience.com, Poles remain the nation with the most ad block plug-ins users. As many as 46 percent (8 percent y/y growth) Poles use such software, followed by Greeks (44 percent) and Norway (42 percent). On the other spectrum us Paraguay, with only 5 percent of int...

Locked content PwC: Media & entertainment market up to PLN 42 bln by 2020

Poland’s media and entertainment sector is expected to grow to $10.8 billion (approx. PLN 41.8 billion) in 2020 from $9.2 billion (PLN 35.6 billion) in 2015, according to PwC’s Global entertainment and media outlook 2016-2020. Online advertising will be the fastest growing segment, expanding b...

Locked content Poland’s ad market rose by 3.2% in Q1

Poland’s advertising market grew by 3.2 percent y/y to PLN 1.72 billion in Q1 2016, media agency Starcom Mediavest Group said in a statement. The radio segment became the fastest growing in Q1, with a recorded increase of 8.2 percent y/y. The internet ad market grew by 7.3 percent, whereas out...

Locked content Advertising market to grow by 2.8% in 2015

The Polish advertising market will grow by 2.8 percent year-on-year in terms of value, an increase of 0.4 percentage points compared with a previous survey conducted in March, and will total around PLN 6.9 billion in 2015 (an increase of PLN 200 million), according to media house ZenithOptimedia Gro...

Lewandowski raises his marketing value

Following his successful match against Wolfsburg and scoring five goals for Bayern Munich in just nine minutes, one of Poland’s best footballers, Robert Lewandowski has increased his marketing value abroad by four times, the experts estimated.

Locked content 4fun Media do acquire Screen Network

4fun Media group has launched talks regarding purchasing Screen Network, which operates in the direct advertising market, ISBnews reported. “In 4fun Media board of managers’ opinion, starting negotiations regarding the acquisition of Screen Network’s shares is justified by going be...

Locked content TV ad market rose by 3% in Q2

Poland’s TV advertising market grew by 3 percent y/y in Q2 after 3.7 percent growth in Q1 and reached a total of PLN 1.98 bln in H1 2015, estimates from media agency Starcom Mediavest Group showed. Revenues from commercials grew by 3.9 percent y/y in Q2, but the four leading broadcasters suffe...

Locked content Retail chains spent more on marketing in Q1 y/y

In the first quarter, retail chains in Poland spent PLN 284 million on marketing, PLN 50 million less than in the previous quarter, but PLN 90 million more on a yearly basis, dlahandlu.pl web portal reported. Retail chains limited expenditures for marketing in press, increasing TV (PLN 131 million) ...