Scouring the web

100 milliseconds is not a lot of time, yet that is how long an auction for an advertising spot takes. With big data analytics, advertisers no longer have to choose randomly which spots to bid for. And as many examples show, intuition can be flawed: if you want to sell men’s deodorant, don’t advertis...

Locked content PwC: Media & entertainment market up to PLN 42 bln by 2020

Poland’s media and entertainment sector is expected to grow to $10.8 billion (approx. PLN 41.8 billion) in 2020 from $9.2 billion (PLN 35.6 billion) in 2015, according to PwC’s Global entertainment and media outlook 2016-2020. Online advertising will be the fastest growing segment, expanding b...

Locked content Stroer to acquire Polish unit of Godlbach

Outdoor advertising company Stroer will take over interactive media house Goldbach’s Polish business, Reuters reported citing the group. The sale marks Goldbach’s full withdrawal from the CEE, Reuters pointed out. The transaction will be completed in the first quarter of this year. Both ...

Sejm passes Landscape Act

The Lower Chamber of the Parliament has passed the Landscape Act aimed at regulating the presence of advertisements in public space. The law gives tools to communities to deal with the issue.

Locked content Instragram account of cider producer infringes Polish law

Following complaints filed by customers, the Advertising Standards Authority (Komisja Etyki Reklamy) has decided that the advertisement of the alcoholic beverage Cider Inn, produced by JRBB, on the social networking service Instagram infringes the Advertising Standards Association’s Code. The instit...

Locked content Advertising sector continues growing

In the first three quarters of the year, advertising expenditures amounted to PLN 5.14 billion, a figure 2.6 percent higher than a year ago. Television, internet and radio has seen an upswing in ads revenue, while newspapers and magazines have been on the losing end of the equation, according to a w...

Locked content Television advertising up by 6.3% – Starlink

The value of the television advertising market in Q1-3 2014 grew by 6.3 percent year-on-year, according to a report by Starlink quoted by the Polish Press Agency. The market’s total value stands at PLN 2.66 billion. Starlink said that in July-September television advertising revenue grew by 9.5 perc...

Locked content Online advertising on the rise – report

The value of online advertising in Poland in H1 2014 was PLN 67 million, or 5.7 percent, higher than in the first half of 2013, according to the IAB AdEx report prepared by business association IAB. It amounted to PLN 1.25 billion. Almost half of the growth value was due to a high value of…

Ad market expected to grow

The advertising market is no longer in crisis and it will grow by an average 5 percent annually in 2014 and 2015, Paulina Sobieszek, partner at Mindshare Polska, told the Polish Press Agency in an interview.