As many as 88 percent of adult Poles consumed beer in 2013, while 22.8 million people (73 percent of the adult population) drank the beverage regularly or at least several times during the year. In 2013, Poles purchased 3.82 billion liters of beer for a total of PLN 19.3 billion.
According to the report by KPMG consultancy, Poles bought PLN 41.1. billion worth of alcohol products last year. Most of this was spent on beer (47 percent) and vodka (30.7 percent). Out of that figure, 31 percent was spent on so-called “premium products”, while 26 percent on economy brands.