Tech Insights: How to milk the big data cow?

Every marketer wishes they knew more about their clients. Data analytics in marketing is no longer just an added value or competitive advantage. It is becoming a do-or-die thing for all B2C companies in all of their marketing efforts. What are the current trends in monetizing big data?

Scouring the web

100 milliseconds is not a lot of time, yet that is how long an auction for an advertising spot takes. With big data analytics, advertisers no longer have to choose randomly which spots to bid for. And as many examples show, intuition can be flawed: if you want to sell men’s deodorant, don’t advertis...

How to milk the Big Data cow?

Every marketer wishes they knew more about their clients. Data analytics in marketing is no longer just an added value or competitive advantage. It is becoming a do-or-die thing for all B2C companies in all of their marketing efforts. What are the current trends in monetizing big data?

Tomorrow’s marketing is ‘big data marketing’ 

A completely new player has entered the local, fast-growing Big Data and web analytics market. Recently, Valkea Media introduced Viewell – innovative software for optimizing and reporting content on social media. WBJ asked its experts about merging Big Data with marketing and new services for client...

Big data getting deeper

Building a truly intelligent machine has been the holy grail of computer science since its very beginning. One of the first ideas of how to achieve this, born not long after the dawn of artificial intelligence itself, was to simulate a human brain. Modelling the network of brain neurons has led to a...

Show me your social network and I’ll tell you who you are…

Over the last decade social media has revolutionized the way people all over the world interact with each other, resulting in new types of data being produced every day at an unprecedented rate. Interesting patterns found in our private networks of friends and the content we share and consume are us...

Overwhelmed by information

In March of 2016, the number of web pages reached 1 billion. The growth rate of the amount of surrounding knowledge continues to outpace all past projection. Yet, the rate at which we absorb information hasn’t changed. Can machines help us with this information overload?

Locked content Only 18% of Polish companies use big data analysis

As little as 18 percent of Polish companies use big data analysis,  the lowest share in the CEE region, according to a survey by Intel. “Every fourth company in CEE uses solutions to analyze big data and seven percent of them plan to start using such technologies before the end of the year,...