Polish data market worth $21 mln – report

The value of the Polish data market will increase to $21 million at the end of 2018 from $11.9 million a year earlier, according to a report “Global Data Market Size” analyzing 23 key data markets in the world, prepared by OnAudience.com, part of the Cloud Technologies group. Next year, its value co...

Locked content PwC: Media & entertainment market up to PLN 42 bln by 2020

Poland’s media and entertainment sector is expected to grow to $10.8 billion (approx. PLN 41.8 billion) in 2020 from $9.2 billion (PLN 35.6 billion) in 2015, according to PwC’s Global entertainment and media outlook 2016-2020. Online advertising will be the fastest growing segment, expanding b...

Locked content Advertising market to grow by 2.8% in 2015

The Polish advertising market will grow by 2.8 percent year-on-year in terms of value, an increase of 0.4 percentage points compared with a previous survey conducted in March, and will total around PLN 6.9 billion in 2015 (an increase of PLN 200 million), according to media house ZenithOptimedia Gro...

Locked content Advertising market up by 2.7% y/y

The Polish advertising market increased by 2.7 percent year-on-year in terms of value and totaled around PLN 7.3 billion in 2014, media house Starlink estimated. Companies spent more on TV commercials (altogether PLN 202 million, an increase of 5.6 percent y/y), internet advertisements (PLN 95.8 mil...

Internet advertising worth PLN 2.7 bln

According to Wirtualnemedia.pl, e-advertising value will surpass television adverts by 2018. IAB Polska predicts that social media, mobile and video communication will gain in importance. IAB Polska is an internet industry employers’ association.