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Lidl to open store in Solaris Center mall in Opole

Discount supermarket chain Lidl has leased 1,850 sqm of retail space in the Solaris Center shopping mall in Opole in south-western Poland and will open a store there in the final quarter of this year. The retailer will take up the area which was until last year occupied by supermarket chain Delikate...

Locked content Lidl’s promotional campaign under review

A recent sales campaign by the discount grocery chain Lidl is being investigated by the Office of Competition and Consumer Protection (UOKiK) to determine whether or not the company violated promotion rules that are meant to protect the collective rights of customers, a report in Gazeta Prawna on Tu...

Locked content E-shops at Biedronka and Lidl – to be or not to be?

According to Dziennik Gazeta Prawna, discount store chains Biedronka and Lidl plan to launch online stores in 2016. “It should minimize losses after the introduction of the tax on commercial networks,” it said. The newspaper states, that Biedronka is currently at an advanced stage of cre...

Locked content Lidl Polska appoints new CEO

Maksymilian Braniecki has been chosen as the new CEO of Lidl Polska. He will replace Michał Łagunionek, who will become a member of the board at the company’s headquarters in Germany, according to Wiadomości Handlowe. Braniecki’s tenure will start on December 14. Between 2003 and 2014, h...

Locked content Discount stores are Poland’s leading wine sellers

This year it is estimated that the Polish wine market will revive slightly. In 2015 Poles will spend PLN 2,2 billion on wine, which is a four percent increase as compared to last year. The majority of this profit will go to discount shops such as Biedronka and Lidl, whereas other wine sellers will n...

Locked content Lidl spends PLN millions on commercials

Retailer Lidl launched its new advertising campaign in the second half of August, since then it has spent some PLN 30 million and counting on television commercials , the media reported citing data gathered by Nielsen. On Friday, September 11 the first episode of a new culinary programme by Lidl wil...

Locked content Lidl to hire 1,000 employees

Discount markets chain Lidl Polska plans to hire 1,000 new employees and spend some PLN 20 million on employee training in 2015. Lidl Polska is also  introducing the “More than Manager” program, under which, store managers will have more freedom in order processing. The company is also i...
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Vintage, vini, vici

How discount stores are conquering Poland’s rapidly growing wine market with quality imports at rock-bottom prices