Locked content Orange Polska fined PLN 9.1 mln for marketing infringement

The Office of Electronic Communications (UKE) has stated that Orange Polska sent SMS marketing messages without the consent of customers and has imposed fines on the operator totaling PLN 9.1 million. Orange Polska SA used an automated calling system for direct marketing purposes without the consent...

Is your marketing mix future-proof?

In a constantly changing world, the riskiest thing to do is to do nothing. You are facing many challenges and you need to evolve and prepare to change. And change needs leadership to happen.

How to milk the Big Data cow?

Every marketer wishes they knew more about their clients. Data analytics in marketing is no longer just an added value or competitive advantage. It is becoming a do-or-die thing for all B2C companies in all of their marketing efforts. What are the current trends in monetizing big data?

Tomorrow’s marketing is ‘big data marketing’ 

A completely new player has entered the local, fast-growing Big Data and web analytics market. Recently, Valkea Media introduced Viewell – innovative software for optimizing and reporting content on social media. WBJ asked its experts about merging Big Data with marketing and new services for client...

The Facebook generation in Poland 

It is sometimes said that for a 30-year-old, going out without a smartphone is like going out without your wallet – you can get by, but it’s awkward not to be able to pay for yourself. For a 22-year-old it feels like going out without your shoes, you can’t stop feeling uncomfortable and wishing you ...