Locked content Nielsen to employ 700 in new Warsaw operations center

Nielsen, a company operating in the field of market research and analysis, is opening its first global operations center in Warsaw, Director General Mitch Barns announced. Ultimately, the center will employ 700 specialists dealing with research and analysis. “The economic stability of the coun...

Locked content Nearly 11.5 mln viewers watched election results live

As many as 11.434 million tv viewers watched the announcement of the presidential election exit poll results on Sunday, according to research by Nielsen Audience Measurement. Public broadcaster TVP1 gathered the biggest audience with 4.801 million viewers, followed by private broadcaster TVN24 (1.83...

Locked content Carlsberg sales up in 2014

Carlsberg Polska increased sales value and volume year-on-year by 3.4 percent in 2014, the company informed. Its market share grew by 1.8 percent and reached 20 percent in terms of volume, and increased by 2 percent to 20 percent in terms of value. The company stressed that Carlsberg sales grew fast...

Locked content Beer was the most popular food product in 2014

Poles spent as much as PLN 14.5 billion on beer in the period between December 2013 and November 2014, according to a report by market research company Nielsen. Beer tops the ranking of the most popular food products, followed by vodka, with PLN 10.3 billion in sales. “Beer and vodka are so popular ...

Locked content Beverage and soft drinks market grew by 3.5% y/y

The total value of the beverage and soft drinks market totaled PLN 12.4 billion, an increase by 3.5 percent year-on-year, according to Nielsen, a market research company. “The sale expressed in liters soared by 2.8 percent. Juices and nectars, as well as energy drinks and bottled water gained most p...