Locked content Santander rebranding to cost PLN 60-70 mln

According to the CEO of WSE-listed Santander Bank Polska, Michał Gajewski, its rebranding (from BZ WBK) will cost the lender PLN 60-70 million over the course of two years. The bank has completed its rebranding over last weekend and moved its registered HQ to Warsaw. ”Santander made the decision to ...

Locked content BZ WBK to rebrand as Santander

BZ WBK is to rebrand itself as Santander in line with the name of its main investor from Spain. “Santander’s brand recognition is constantly growing in Poland. … in other markets it is known as Santander,” said BZ WBK president Mateusz Morawiecki in a release published by PAP...