Pawel Mazurek Togetherdata

Know thy client

The scenario where you get an ad on your mobile, research the brand online and then buy the shoes at the mall is becoming increasingly common. Omnichannel is more than something to just make shopping easier and more fun. Collecting as much information about your client as possible and combining diff...
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Scouring the web

100 milliseconds is not a lot of time, yet that is how long an auction for an advertising spot takes. With big data analytics, advertisers no longer have to choose randomly which spots to bid for. And as many examples show, intuition can be flawed: if you want to sell men’s deodorant, don’t advertis...
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Girls go start-up! Academy second edition launched

The second edition of the Girls go start-up! Academy program was launched on November 6. The 12-months mentoring and training program is aimed at women interested in founding their own tech start-up. The program is primarily directed at female STEM (Science, Technology, Engineering and Mathematics) ...
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How to milk the Big Data cow?

Every marketer wishes they knew more about their clients. Data analytics in marketing is no longer just an added value or competitive advantage. It is becoming a do-or-die thing for all B2C companies in all of their marketing efforts. What are the current trends in monetizing big data?
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Giants join the omnichannel race

The Polish e-commerce market has been growing at double-digit pace for years and the number of online shoppers is growing steadily. Some of Poland’s top retailers, who have thus far not been able to reap the benefits of the digital channel, are quickly making up for lost time. Fashion retailer LPP a...
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Where is Poland’s Silicon Valley?

A software engineer comes up with a tech idea and develops it into a business. He/she makes a proof of concept, assembles a team with the necessary skillset and together they work towards monetizing the idea. They find a VC willing to provide them with financing, validate their prototype and then go...
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Scaling up with The Heart

The Heart Warsaw, a hub that brings together young tech firms with large corporations, has already launched its third themed program. After FinTech and Omichannel, it’s now time to look at the HealthTech business. WBJ talked to Tomasz Rudolf, CEO of The Heart Warsaw, about how The Heart can help sta...