How to milk the Big Data cow?

Every marketer wishes they knew more about their clients. Data analytics in marketing is no longer just an added value or competitive advantage. It is becoming a do-or-die thing for all B2C companies in all of their marketing efforts. What are the current trends in monetizing big data?

Giants join the omnichannel race

The Polish e-commerce market has been growing at double-digit pace for years and the number of online shoppers is growing steadily. Some of Poland’s top retailers, who have thus far not been able to reap the benefits of the digital channel, are quickly making up for lost time. Fashion retailer LPP a...

Where is Poland’s Silicon Valley?

A software engineer comes up with a tech idea and develops it into a business. He/she makes a proof of concept, assembles a team with the necessary skillset and together they work towards monetizing the idea. They find a VC willing to provide them with financing, validate their prototype and then go...

Scaling up with The Heart

The Heart Warsaw, a hub that brings together young tech firms with large corporations, has already launched its third themed program. After FinTech and Omichannel, it’s now time to look at the HealthTech business. WBJ talked to Tomasz Rudolf, CEO of The Heart Warsaw, about how The Heart can help sta...