TVP makes over PLN 77 mln from World Cup

Total revenues related to the Football World Cup in Russia recorded by Telewizja Polska (TVP) amounted to over PLN 77 million, which is twice as much as in 2010 and 2014, said the President of TVP Jacek Kurski.

Compared to previous world cups, revenues from the sale of advertising time increased to PLN 54.027 million and sponsorship proceeds to PLN 10.488 million. Online sources were up to PLN 2.899 million, which gives a total of PLN 67.577 million, plus over PLN 6.5 million in projected revenues from fan zones and PLN 3.543 million related to the relaunch of TVP 4K and TVP Sport channel on TVP. TVP made over PLN 77 million during the World Cup in Russia – two times more than in 2010 and 2014,” said Kurski during a press conference.

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