Action, a Polish IT distributor, announced ambitious plans for the coming years, including a new ERP system, automation with AI, and labor cost-saving measures such as employment reductions. The company aims to maintain profitability while optimizing costs and expanding through further acquisitions, according to CEO Piotr Bieliński.

Bieliński noted that while 2023 presented challenges, Action managed to increase revenue by 6% to PLN 2.51 billion. However, rising costs, including transport, services, and labor, put pressure on margins, resulting in a drop in net profit. The CEO highlighted that automation and AI would be critical to keeping labor costs under control.

To address these challenges, Action plans to implement the Microsoft ERP Dynamics system by summer 2026, with short-term automation projects underway. Vice-President Sławomir Harazin mentioned that the company had already reduced staff in certain departments due to AI automation, with over 40 employees affected. The company also signaled an upcoming decision on canceling 2.2 million treasury shares, representing 11.7415% of its share capital.

Financial Director Andrzej Biały emphasized the company's strong financial position, with liabilities covered twice by capital and over PLN 75 million in free cash. The company is also exploring further acquisitions to diversify its portfolio and expand into additional market segments, particularly in e-commerce.

Source: inwestycje.pl