PRM, a new brand on the European fashion scene, has opened a 600-square-meter concept store in Warsaw's Żelazna 51/53 complex, part of Capital Park Group. PRM blends luxury apparel with street style and avant-garde fashion, catering to enthusiasts of aesthetics and cultural experiences. The store features top brands like Maison Margiela, Rick Owens, and Kenzo, along with unique collector's items and vinyl records curated by Wojtek Mazolewski.
The store offers personalized shopping experiences with stylists and plans to introduce additional brands such as Maison Kitsune and VETEMENTS. PRM's parent company, Answear.com, recently consolidated Sneakerstudio and PRM, combining their expertise in lifestyle products with Answear's e-commerce platform. Answear.com is set to open its own concept store in May in Norblin Factory, offering premium fashion brands and interactive shopping services.
Source: media.bepr.pl