‘Made in Poland’ label contributing to appliance exports – CC president

Appliances that bear the label “Made in Poland” are set to further dominate the European market, said Andrzej Arendarski, the president of the National Chamber of Commerce on Thursday in an interview with the Polish press. Last year, the number of household appliances increased by 7 percent, with nine of ten being exported with the famous brand. “Our sales are flowing to countries where the highest percentage of potential customers are, (thanks to) our modern and productive factories. We (want to) become the best brand in the world, “he added. Electrolux CEO for the CEE region, Adam Cich, agreed with this proclamation. “Our production shows the highest increase in Europe,” he said.  Electrolux moved the production of all of its clothes dryers from Italy to Poland in 2007. Poland’s share of the European market in home appliances has increase substantially in recent years, and now represents over one third of all appliances produced on the continent.