‘Poland’ brand worth $602 bln – ranking

According to the Nation Brand report compiled by Brand Finance, Poland’s label is worth $602 billion and is the 20^th most valuable brands among nations. The report assesses the strength of the brand  by reference to performance across four aspects: goods & services, tourism, people & skills and investment, its value is measured by adding the GDP data. Since the last year’s ranking, Poland’s brand has grew by $105 billion, although it remained in the same spot. According to the report the most valuable brand is the US ($19 trillion) and China ($6 trillion). The last place (100^th) went to Jamaica, which brand, according to Nation Brand is worth only $8 billion. The full report can be found here.