0.0% beer gains ground in Poland

The share of alcohol-free 0.0% beers in Poland’s beer market rose to 6.42% in 2024, up from 5.44% a year earlier, according to the Browary Polskie association. That translates to 1.95 million hectoliters—ten times more than in 2014.

Poles now buy over 1 million bottles or cans of 0.0% beer daily. With 52% of consumers viewing “zeros” as a good alternative to alcoholic drinks…