100 and still going strong
When the first issue of the WBJ's sister publication, Aktivist magazine - the free monthly lifestyle publication - appeared in August 2000, it had to compete with several titles with the same profile. Today, the magazine's small team is celebrating its 100th issue, while many of its competitors, such as Agora's City, have fallen by the wayside.
"Aktivist went through a lot of changes, but one thing never changed - the people we work with. We are still all about the young and the city life and this is why the magazine enjoys a big readership," said Aktivist's editor-in-chief Łukasz Figielski. Every month Aktivist provides readers with a sophisticated selection of cultural events and articles on the newest trends in the fast-paced urban environment.
The significant role the magazine plays in Poland's urban culture was recently made clear by a prominent jury of Polish trend-setters appointed by Superbrands, an independent arbiter on branding. The jury voted Aktivist a "Cool Brand."
"We built this city. We live the city, we breathe the city - this is our philosophy," Figielski said.
Soon Aktivist will surprise its readers with a new layout. The magazine's website is also continuously being upgraded and, according to Megapanel PBI/Gemius research, is among the most important sources for leisure information, with 300,000 hits a month.
"Since June our website also offers information from Białystok, Bydgoszcz, Katowice, Lublin, Szczecin and Toruń, and now we reach partygoers in the 12 largest cities of the country," said Zuzanna Ziomecka, Aktvist's publisher.
