In the 14th edition of the PRCH Retail Awards, the jury honored a total of 36 awards, including 8 gold statues and 27 silver awards, across 20 business-strategic and marketing categories. The gala, held at the Targowa Creative Center, celebrated outstanding achievements in business strategy and marketing.
Valkea Media was acknowledged as the "Marketing Agency/Event/PR of the Year," underlining their excellence in the industry.
Sierra Balmain stood out in the "B2B Campaign of the Year - Building Relationships with Tenants" category, receiving recognition for their impactful "Council of Tenants of Silesian Attractions" initiative at Europa Centralna in Gliwice.
Apsys Polska earned recognition across multiple categories. Their project "Food Fyrtel" won "The Biggest Challenge", "Opening/Reconstruction/Expansion/Modernization Campaign of the Year", and a special award for innovation. Apsys Polska also received accolated for their social media strategy, image building campaign and sale support strategy. Marek Ćwiek, director of Posnania gallery, was named "Commercial Facility Director of the Year."
Unibail-Rodamco-Westfield secured two noteworthy awards: "Commercial Facility of the Year – Best Performance" for the exceptional results of the Wroclavia gallery in Wrocław and "Strategy and ESG Actions of the Year" for its commitment to environmental, social, and governance initiatives.
The awards ceremony, attended by over 300 industry leaders, marked the 20th anniversary of the Polish Council of Shopping Centres. Krzysztof Poznański, Managing Director of PRCH, expressed gratitude to the jury and participating companies, inviting all businesses in the retail sector to join the next edition of the competition.