40 new brands entered Poland in 2014
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Nearly 40 new foreign brands entered the Polish market in 2014, according to a recent report by Polish Council of Shopping Centres Retail Research Forum, a non-profit organization. Majority of them were from the US and Italy, mainly representing fashion.
American brands accounted for 31 percent of the new entries, Italian (22 percent) and French (14 percent) brands came in second and third. The brands represented mainly fashion (41 percent) and health and beauty (19 percent) sectors.
As much as 60 percent of the newcomers debuted in Warsaw.
