At the 15th edition of the PRCH Retail Awards, jury members awarded 45 prizes, including 14 gold statues and 28 silver ones, across 21 business-strategic and marketing categories. Additionally, the strategic jury presented three special awards for outstanding projects.

“The PRCH Retail Awards Gala concluded the 15th anniversary edition of the competition. Out of 113 nominations, the jury awarded 45 prizes, which speaks to the excellent quality of the submitted applications. I extend my heartfelt thanks to the jury members for their hard work and commitment and congratulate the applying companies on their outstanding projects. I also thank all gala participants for their presence and the excellent atmosphere accompanying the awards ceremony. I would like to invite all companies operating in the retail property industry to next year’s 16th edition of the competition,” said Marcin Klammer, Managing Director of the Polish Council of Shopping Centers (PRCH).

The PRCH Retail Awards gala took place at Forteca Kręgliccy. Over 300 guests attended the event, including CEOs, managing directors, and marketing directors of PRCH member companies. The gala was attended by representatives of retail properties (owners, managers, developers, investors), retail chains, and companies offering products and services in the commercial real estate market.

List of  Gold Award Winners

Retail Property of the Year – Best Performance: for Wroclavia Shopping Center in Wrocław, for Unibail-Rodamco Polska.

Redevelopment/Expansion/Modernization of a Retail Property: for the Promenada shopping center in Warsaw, for G-City Poland.

Re-commercialization of the Year: for Westfield Mokotów shopping center in Warsaw, for Unibail-Rodamco Polska.

ESG Achievements of the Year: for Unibail Rodamco Westfield initiatives, for Unibail-Rodamco Polska.

Solutions for Retail Properties: for the “At Your Service” program, for Apsys Polska.

Retail Property Director of the Year: for Grzegorz Filipczyk, director of Libero Katowice, Echo Investment.

B2B – Tenant Support Activities: for the “Better2gether” program, for Apsys Polska.

Customer Loyalty Activities: for the Słoneczna.app loyalty program application at Galeria Słoneczna in Radom, for White Star Real Estate.

Social Media Campaign of the Year: for the social media campaign utilizing AI tools for 7 properties – "Shopping Centers of the Future," for Sierra Balmain.

Opening/Redevelopment/Modernization Campaign of the Year: for the non-invasive modernization of the atrium area of Pasaż Grunwaldzki in Wrocław, for EPP.

Biggest Marketing Challenge: for the “Road Works” project carried out in Manufaktura in Łódź, for Apsys Polska.

Local Community Engagement of the Year: for the “Biustowniczki” project, for G-City Poland.

Retail Property Marketing Manager of the Year: for Monika Długosz-Łempicka from Manufaktura in Łódź, Apsys Polska.

Marketing/Event/PR Agency of the Year: for Very Well agency.

List of Silver Award Winners

New Retail Park of the Year: 2 equal awards:

for M Park in Iława, for LCP Properties,

for Vendo Park in Konin, for TREI Real Estate Poland.

Retail Park of the Year – Best Performance: for M Park in Ząbkowice Śląskie, for LCP Properties.

Retail Property of the Year – Best Performance: 2 equal awards:

for Galaxy Shopping Center in Szczecin, for EPP,

for Libero Katowice, for Echo Investment.

Redevelopment/Expansion/Modernization of a Retail Property: 2 equal awards:

for Galeria Echo in Kielce, for EPP,

for Centrum Janki, jointly for Cromwell Property Group, Star Capital Finance, and Apsys Polska.

Re-commercialization of the Year: for Galeria nad Jeziorem in Konin, for Sierra Balmain.

ESG Achievements of the Year: 2 equal awards:

for Manufaktura in Łódź, for Apsys Polska,

for 14 shopping centers of NEPI Rockcastle in Poland, for NEPI Rockcastle.

Biggest Business Challenge: 2 equal awards:

for the rebranding of LCP retail park portfolio to M Park, for LCP Properties,

for Fort Wola in Warsaw, for Mayland Real Estate.

Solutions for Retail Properties: 2 equal awards:

for the “Singu” project, for Velis Ret,

for the “Times Square” project in Galeria Katowicka, for Screen Network.

ESG Communication of the Year: 2 equal awards:

for the “We Look Good in Green” campaign at Centrum Janki, jointly for Cromwell Property Group, Star Capital Finance, and Apsys Polska,

for the “Pink up!” project at Dom Mody Klif in Warsaw, for Cushman & Wakefield.

Social Media Campaign of the Year: 2 equal awards:

for the “Food Fyrtel: Food, Friends and Fun” project in Posnania shopping center in Poznań, for Apsys Polska,

for "#KIERUNEKJURAJSKA" in Galeria Jurajska in Częstochowa, for GTC.

Image Campaign of the Year: 2 equal awards:

for the “600 Paintings for 600 Years of Łódź” project in Manufaktura, for Apsys Polska,

for the “Icons of Posnania” project in Posnania shopping center in Poznań, for Apsys Polska.

Sales Promotion Campaign of the Year: for the “Manufaktura na talerzu” project in Manufaktura, Łódź, for Apsys Polska.

Opening/Redevelopment/Modernization Campaign of the Year: for the “Fully Open, Check What’s New!” project in the Promenada shopping center in Warsaw, for G-City Poland.

Local Community Engagement of the Year: 2 equal awards:

for the “Summer Bucket List” project at Elektrownia Powiśle in Warsaw, for White Star Real Estate,

for the “Youth Sipping Brews” project at Stary Browar in Poznań, for Fortis Centrum ARDEA.

Event of the Year: 2 equal awards:

for the “We Splash Out in Style!” 10th Anniversary of Galeria Katowicka, for Apsys Polska,

for the “600 Years of Łódź" project in Manufaktura, for Apsys Polska.

Marketing/Event/PR Agency of the Year: 2 equal awards:

for Focus Agency,

for Golden Rocket Agency Dawid Prymas

Special Jury Awards

In the 15th edition of PRCH Retail Awards, the strategic jury additionally awarded 3 special prizes for standout projects in this year’s competition. These were granted to:

Board Award of the Polish Council of Shopping Centers The PRCH Board also honored Przemysław Dwojak, Senior Client Business Partner at GfK – An NIQ Company, for his long-term substantive contribution to understanding and developing the shopping center sector in Poland, as well as for spreading knowledge about the industry.

Partners of PRCH Retail Awards: Respect Energy – main partner, LedLIVE – technology partner, Apsys Polska, Nepi Rockcastle, EVER Group – VIP partners, Impel Group – official security of the event, Diversey, Reesco Group, Institute of Media Monitoring, Very Well, Pakar Service, MK Illumination, Emblemat Marketing Agency – event partners, and Ronald McDonald Foundation, charity partner.

Media Patrons of PRCH Retail Awards: ISBnews Agency, SCF Magazine and SCF News/Retailne.pl, Omnichannel News and Omnichannel Voice, Wiadomości Handlowe, PropertyNews.pl, DlaHandlu.pl, EuropaProperty.com, Galerie Handlowe, PRoto, Warsaw Business Journal, and Top Woman in Real Estate.

The Polish Council of Shopping Centers (PRCH) is a not-for-profit association uniting over 200 members operating in the retail and service space sector. For over 20 years, it has been a leading NGO working for the development of the industry, supporting and representing its members in business, political, and social environments to create modern retail, service, culture spaces, and unique consumer experiences.

At the 15th edition of the PRCH Retail Awards, jury members awarded 45 prizes, including 14 gold statues and 28 silver ones, across 21 business-strategic and marketing categories. Additionally, the strategic jury presented three special awards for outstanding projects.

Apsys Polska for the “Road Works” project,

G-City Poland for the expansion of the Promenada shopping center in Warsaw,

Carrefour Polska for the expansion of the Sonata Park facility in Sochaczew.