4F opens first stores in Romania

On September 15, Polish sports brand 4F entered the Romanian market with its first two stores in Bucharestin in Promenada (234 sqm) and Park Lake (290 sqm), the company announced. The third store is scheduled to be opened in Mega Mall (162 sqm) on September 29. This expansion is part of a plan to enter Eastern and Southern European markets including Czechia, Latvia and Slovakia. "We are constantly growing, improving our range, preparing new designs and our entry into Romania is an important step in our foreign expansion," said Igor Klaja, the CEO and owner of OTCF, the company that owns 4F. Currently, the brand has 200 stores in Poland and its products are sold across 27 European countries.