4fun Media do acquire Screen Netrowk

4fun Media group has launched talks regarding purchasing Screen Network, which is operating in the direct advertising market, ISBnews reported. "In 4fun Media board of managers' opinion, starting negotiations regarding of acquiring Screen Network's shares is justified by going beyond the television market and the diversification of revenue in different areas of advertising market, based on technological innovations," a press release read. Screen Network is one of the leaders of the Polish digital signage market, a branch of direct advertising market.