4fun Media do acquire Screen Network

4fun Media group has launched talks regarding purchasing Screen Network, which operates in the direct advertising market, ISBnews reported. "In 4fun Media board of managers' opinion, starting negotiations regarding the acquisition of Screen Network's shares is justified by going beyond the television market and the diversification of revenue in different areas of the advertising market, based on technological innovations," a press release read. Screen Network is one of the leaders in the Polish digital signage market, a branch of direct advertising market.