6 in 10 people return products bought online
14:03
Online stores are doing their best to enhance the customer experience. Especially on Black Friday. That's why they are offering more and more options for returning products in an omnichannel formula, i.e. combining stationary and online commerce. Customers' favorite option is the parcel machine, which 63 percent of people choose, according to the CBRE survey.
This article is for subscribers
Warsaw Business Journal subscribers get the full archive (12,248 articles going back to 1995) and the print edition.
SubscribeOr try Poland A.M. free for 7 days, the daily briefing, or see all plans and prices.