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A buffet of marketing tools

The event is the first and only in Poland to involve all domains of marketing, not just particular branches.

Some 200 companies representing all sectors of market communication will be present from March 22-24 to share their knowledge and experience.

During the three days, visitors will have the chance to take part in 32 lectures, two workshops, and 12 discussion panels. Experienced marketing practitioners as well as academics from all over Poland will conduct these meetings. Every day will be devoted to a separate topic, such as market issues, creativity, research and monitoring, communication tools, and marketing education.

"The aim of the exhibition part is to present the information on specific tools," says Sławomir Giefing, the president of GJC Inter Media, who organizes RemaDays. "We would like the visitors to be able to taste various types of marketing, just like a buffet."

As a media patron, the Warsaw Business Journal, together with Business Magazine and the 'Solidni w Biznesie' partnership program, will present awards for outstanding achievements. The WBJ will present the 'Warsaw Business Journal Book of Lists Awards' for market research, RR and advertising. A.B.

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