A new face, the same goal
You probably noticed the changes at first glance: different paper, a more dynamic and clear cover, and a refreshed layout inside the paper. I present you this issue with such delight because I know that you, our customer, have been waiting for these changes. From research carried out with our readers we have learned that this newsprint, on which the WBJ has now been printed for the first time, raises the credibility of the information, and that "the articles simply read better." But this is not the end of the changes. The WBJ is increasing its circulation and will now be distributed outside Warsaw. We want to reach new groups of readers - our research shows a growing need for information about Polish business in English. Even though there aren't as many expat managers in Poland as at the beginning of the 1990s, every year, and now especially after Poland's accession to the European Union, the number of businesspeople and entrepreneurs coming to Poland to do business is growing - it's currently 1.2 million a year, according to our sources. We want to reach each and every one of them as soon as they set foot in Poland. That is why we will be present in all luxury hotels across the country and on board many airlines that bring foreign businesspeople to Poland.
It is no coincidence that these changes are being introduced at this time of the year. May 1 is an historic day for Poland. Exactly one year ago we entered the European Union. Because of the fact that Poland is now part of the common market, more and more businesspeople visit our country without the intention of moving here. Freedom of choice is the backbone of the EU economy, and I hope that you will choose the WBJ.
I also hope that the new WBJ will inspire you to new business challenges, and that the knowledge about the Polish economy you acquire from it will help you make the right decisions. As the only English language weekly about Polish business, we try to fulfill our mission the best we know how.
For us it goes hand in hand - the better we are able to serve you, the more fruitful your business in Poland will become.
It is no coincidence that these changes are being introduced at this time of the year. May 1 is an historic day for Poland. Exactly one year ago we entered the European Union. Because of the fact that Poland is now part of the common market, more and more businesspeople visit our country without the intention of moving here. Freedom of choice is the backbone of the EU economy, and I hope that you will choose the WBJ.
I also hope that the new WBJ will inspire you to new business challenges, and that the knowledge about the Polish economy you acquire from it will help you make the right decisions. As the only English language weekly about Polish business, we try to fulfill our mission the best we know how.
For us it goes hand in hand - the better we are able to serve you, the more fruitful your business in Poland will become.
