A sticky agreement

Belgium-based Soudal, which produces materials such as adhesives and foams for the construction and DIY sector, has signed an agreement with US-based Huntsman regarding distribution of six types of its Araldite glues in the CEE region.

Thanks to the agreement, the Araldite adhesives produced by Huntsman, which are already well-known in the US, Western Europe and Asia, will become present on CEE markets such as the Czech Republic, Slovakia, Hungary, Poland, Russia as well as in Lithuania, Estonia and Latvia.

The decision to introduce Huntsman's glues to CEE markets is the result of a growing demand in the region for glues for DIY projects.

"Soudal possess all the necessary strengths which are needed to build solid sales channels that would introduce Araldite glues to the market," said Rohit Aggarwal, global strategy and marketing director for Huntsman.

A warehouse facility in Czosnów is Soudal's distribution HQ, from which products are delivered to industrial customers such as shipyards, window factories and DIY stores, as well as to local stores.

"Thanks to the distribution of Araldite glues, we will be able to strengthen our position as an international producer of polyurethane foams and roof-production materials," said Piotr Drzewowski, managing director of Soudal for the CEE region. "In addition, our cooperation with Huntsman will enrich our product portfolio."

Soudal's Poland branch was established in 1996. The company employs over 200 staff and runs 19 regional offices. In 2006, the firm recorded almost zł.115 million in net turnover.