A third of Poles would consider shopping in metaverse

The Santander Consumer Bank's report indicates that 31% of Polish online shoppers are aware of the concept of the metaverse, a 13 point increase from the previous year. Of those surveyed, 33% express a willingness to engage in metaverse shopping. The trend is more pronounced among men (42%) compared to women (22%) and respondents from larger cities with over 250,000 inhabitants (38%).

Regarding personalization and ecology in online shopping, 37% find personalization important, while 7% wouldn't buy products from a brand not supporting an ecological lifestyle. Respondents generally rated the importance of personalization at 3 on a scale of 1-5, with 37% choosing this option. The study involved 1,000 adult Polish online shoppers and was conducted in September and October 2023 by the Institute of Market and Social Research (IBRiS) for Santander Consumer Bank.

Source: inwestycje.pl