AB Group launches toy store franchise

Capital group AB said it is establishing a nationwide toy store franchise called Wyspa Skarbów and plans to have 60 outlets before the end of the year, said the company's CEO Andrzej Przybyło. "We have completed the integration of toy distributor Rekman acquired in 2013. (...) We want to develop new sales channels in the toy segment," said Przybyło. "Taking advantage of our experiences in developing franchise chains, we are launching a toy store franchise," he added. Today AB group is one of the largest distributors of IT and consumer electronics in the region of Central and Eastern Europe. The company operates mainly in Poland, the Czech Republic and Slovakia and is a strategic distribution partner for most of the world's leading manufacturers of new technologies, selling their products to more than 16 thousand business partners.