Action takes steps to ensure continued growth

"The most important thing is that we managed to improve our margins. This amounted to 1.14% on a net level. Maybe in comparison with other stock-listed companies it is not excellent, but for a hardware distributor it is a very good result. One of the best in the country," said Dariusz Krawiec, president of Action. The company will try to further improve margins by, for instance, moving from wholesaling to retailing, but it also plans to promote its own brands, invest in Ukraine and actively participate in public tenders thanks to proceeds from the zl.54 million floatation. "We do not want to boost sales at any cost. It is most important that growth be accompanied by keeping or boosting margins," explained Krawiec. He went on to say that forecasts for 2007 would also be met. These envisage increasing revenues by 22% and profits by 40%. (Puls Biznesu, p.12) M.M.