Ad market grew by 2.8% y/y
10:27
Poland's ad market grew by 2.8 percent y/y in H1 and is expected to expand by 2.7 percent in the entire 2015, estimates from media agency Starcom Mediavest Group showed.
TV ad spending rose by 3.3 percent in H1 to almost PLN 2 bln, internet ad market grew by 9.2 percent to PLN 860 mln, radio advertizing was up by 7.7 percent to PLN 301 mln, while cinema ad market rose by 2.8 percent to some PLN 42 mln.
Ad spending in dailies segment dropped by almost 14 percent to PLN 138 mln, magazines suffered a 13.4 percent decrease to PLN 198 mln, while outdoor ad spending declined by 1.3 percent to PLN 211 mln.
