Ad market to grow by 3-5% in 2016 - Agora

Media group Agora expects Poland's ad market to grow by 3-5 percent y/y in 2016, the company said in its 2015 financial report. Poland's ad market increased by 4.5 percent in Q4 2015 and by 4.5 percent in FY 2015, Agora said. The company posted a consolidated net profit of PLN 15.7 million in Q4 2015, compared with a net loss of PLN 8.2 million in Q4 2014. Agora is a media company, the owner of the key Polish daily Gazeta Wyborcza. It also runs internet portals, radio broadcasting stations, the advertising company AMS, Helios cinemas and Stopklatka TV. Apart from that, the company operates in the field of film production and distribution.