Ad market to grow this year - report
22:50
Poland's advertizing market will likely grow by 1.8 percent to PLN 6.51 billion in 2014, media house ZenithOptimedia wrote in its press release.
“We have slightly adjusted our forecast for the Polish market upwards, estimating that it will grow this year by 1.8 percent (vs. 1.4 percent in December’s forecast),” ZenithOptimedia CEO Monika Bronowska said.
That increased optimism is justified considering net ad spending in the first two months of the year, she added and points to the positive economic sentiment as the main reason for the rebound.
According to the report, the online ad segment will grow by 12.2 percent, while TV and radio segments will increase by 2.1 and 1.3 percent respectively. Cinema advertising will also grow by 1.8 percent. On the other end is the outdoor segment which will decline by 0.9 percent and press advertisements which will drop significantly by 14.9 percent.
